The online shift for a florist
Running a flower business can be highly profitable by managing costs, pricing, marketing, and sales. Once you master these aspects, you'll start seeing significant returns in your bank account. Although some florists prefer to operate their business online, many dreams of owning a physical flower shop that acts as the centrepiece of their operations. They believe that the space itself can drive sales and marketing, attracting customers and creating a strong brand identity. These florists see their shop as a physical representation of their passion for flowers , with the potential to become a beloved local establishment. While online sales may be convenient, nothing can replicate the beauty and charm of a well-curated brick-and-mortar flower shop. Consumer behaviour post covid Online flower ordering has become increasingly popular, as customers intentionally choose to purchase from online platforms rather than brick-and-mortar stores. This trend has become even more pronounc...