The online shift for a florist

Running a flower business can be highly profitable by managing costs, pricing, marketing, and sales. Once you master these aspects, you'll start seeing significant returns in your bank account. Although some florists prefer to operate their business online, many dreams of owning a physical flower shop that acts as the centrepiece of their operations.

They believe that the space itself can drive sales and marketing, attracting customers and creating a strong brand identity. These florists see their shop as a physical representation of their passion for flowers, with the potential to become a beloved local establishment. While online sales may be convenient, nothing can replicate the beauty and charm of a well-curated brick-and-mortar flower shop.

Consumer behaviour post covid

Online flower ordering has become increasingly popular, as customers intentionally choose to purchase from online platforms rather than brick-and-mortar stores. This trend has become even more pronounced in the past 24 months, potentially due to the pandemic forcing people to find alternative ways to shop. It is important for floral companies to offer a seamless online ordering experience to meet the growing demand.

It has been noticed A significant shift in consumer behaviour over the last few years, with decreasing walk-in traffic to their shop. People go online and search for buy flowers online, and this generates a feeling that shop serving is less needed as everything is based online. The article also hints at the growing importance of online presence and sales for business success.

Increasing sales for your florist business

As a flower business owner, it is important to make decisions that are right for you and your business. Take the time to analyze and understand the financials of your business, and make informed decisions based on that information. Ultimately, it is up to you to choose what works best for your business in the long term.

Before opening a brick-and-mortar business, it's crucial to map out a revenue plan and consider marketing priorities. Determine the number of orders needed to balance rent and account for staffing and operational costs. Doing your homework beforehand can increase your chances of success.

Commercial leases often have mandatory trading hours, requiring someone to be present and ready to serve customers during specific hours. Insurance, electricity, internet, and water may also be additional expenses beyond the rental space.

Mistakes to avoid

Florists should avoid responding to price shopping emails or random DMs at all times to ensure the effective use of their website. The website is a powerful asset that should be used efficiently and in relevant ways to provide the necessary assistance to potential customers. Brick-and-mortar floral shops are no longer a necessity as online orders have increased to more than 50% of total sales within just five years. Your website is now your shop experience and establishes a florist's legitimacy. Even in small towns, the shift towards online ordering is evident.

To understand how your customers perceive your website, try putting yourself in their shoes or having a friend or family member who represents your ideal customer go through your website. Focus on your future and let go of your insecurities. Your website is a powerful tool for attracting the customers you want to work with. Aim high and compete with the biggest players in the game. Don't hold back, put out a legitimate website that showcases your strengths and captivates your audience.

Conclusion

The importance of having a strong online presence has been amplified in 2020, yet many florists are still making basic website mistakes. With various DIY and "done for you" options, it can be overwhelming to navigate. It's crucial for florists to prioritize their website and avoid simple errors to maximize their online potential. Get their input on the overall experience and consider their feedback to improve your website. This goes beyond checking links and buttons and requires a critical evaluation of your website from a customer's perspective.